Website It’s the arrangement of elements in a way that shows their order of importance. Think of it like a guide for the user’s eyes — helping them understand what to look at first, next, and last.
A consistent visual hierarchy is one of the most powerful tools in website design. It helps users navigate your website naturally by showing them what to pay attention to first, second, and so on. This is achieved through thoughtful use of element size, colour, font weight, spacing, and positioning. For example, headlines should be larger and bolder than body text, while buttons and calls to action should stand out through contrast and placement. A user’s eyes are naturally drawn to bigger, brighter, or centrally placed items, so use these design principles to your advantage. Consistency is also key — using the same heading sizes, button styles, and layout structure across every page creates a sense of visual harmony and professionalism.
Larger elements grab attention first.
Use bigger font sizes for headings and important buttons.
Make CTAs (Call-To-Actions) bigger and bolder than the surrounding text.
Bright or bold colours stand out more than muted tones.
Use contrast to highlight important areas like buttons, pricing, or offers.
Example: A red “Buy Now” button stands out on a white background.
Use different font sizes and weights (bold, semi-bold) to create structure.
Limit your font families to 2 or 3 across the whole website to maintain consistency.
Headings should be bold and larger, while body text should be simple and readable.
Items placed at the top or center of a page are usually noticed first.
Important content should be “above the fold” (visible without scrolling).
Group related items closely to show their connection.
Don’t be afraid of space — it improves readability.
Enough padding and margin help users focus on individual elements without clutter.
Think of whitespace as breathing room for your content.
![Graphic_Design_BG[original]](https://pixelpromedia.in/wp-content/uploads/2025/07/Graphic_Design_BGoriginal-scaled.jpg "Visual Website Tips #5 2")
